Web Survey Bibliography
The future for consumer panels is rich. The data collection experience will be richer for consumers, and the data will be richer for researchers. The challenge will be in determining how to use this data to improve a manager's understanding of his or her consumers while avoiding concerns of commodification, research rationalization, and regulation. Following a discussion of these concerns, specific recommendations for consumer panel users and researchers are outlined.
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Web survey bibliography - Sudman, S. (8)
- Predicting the future of consumer panels; 2002; Wansink, B., Sudman, S.
- The Direction of context effects. What determines assimilation or contrast in attitude measurement?; 1996; Sudman, S., Bradburn, N. M., Schwarz, N.
- Psychological sources of context effects in survey measurement; 1996; Sudman, S., Bradburn, N. M., Schwarz, N.
- Questionnaire Design Activities in Government Statistics Offices; 1985; Sudman, S., Cowan, C. D.
- Asking questions: A practical guide to questionnaire design; 1982; Sudman, S., Bradburn, N. M.
- Applied Sampling (Quantitative studies in social relations); 1976; Sudman, S.
- Response effects in surveys: A review and synthesis; 1974; Sudman, S., Bradburn, N. M.
- On Sampling of Very Rare Human Populations; 1972; Sudman, S.